You have a great set of services in place and users seem to enjoy them. But there's a nagging doubt. How exposed are you to a disruptive upstart stealing your market? Equally, how will you respond if your users become accustomed to innovations in other markets and expect the same from you in short order? How defensible is your business model in the face of such rapid shifts? Are you being brave enough?

To focus on business as 'usual' (where usual is challenging enough) – and at the same time think in new ways to envisage new business models, is tough for any organisation. How can you get that start-up hunger and laser focus on rethinking the market, rethinking the business and rethinking the technologies required to enable a much bolder future?

Innovation as a Service

Get the velocity and uncluttered clarity of a startup. Take ideas and work with real users fast, to learn how your services or business could be radically more effective in meeting market needs

  • We take some of your team and some of our specialists and put them into a lean start-up environment with an innovation mentor
  • We equip them with techniques and tools that are of the internet and designed to allow rapid design and experimentation
  • At the end of their time collaborating, the team has produced something real and meaningful. Your people have also gained new skills by learning through doing
We draw on the following techniques:
Venture mentoring, Lean start-up coaching, user research, service design, content design, Lean analysis, mockup coding and development.

Thoughts about your journey


21 September 2017

Assurity appointed to further drive innovation

Assurity is one of four new suppliers of Callaghan Innovation’s Driving Innovation skills development programme appointed to help NZ businesses accelerate their product development processes.

The expanded panel enables Driving Innovation to be delivered to various industry sectors and to businesses at different sizes and stages of development right throughout New Zealand. Businesses will be able to select the supplier that best suits them. More

Big Thoughts

16 May 2017

A different way of working to get better outcomes, quickly

Written by Ben Hayman

Service Innovation Lab at Assurity Level 3

Organising effectively to deliver great end user services in the Digital Age is often a challenge for well-established, complex organisations. It often requires a significant transformation in how people work and how teams collaborate. For government, this is especially true.

That’s why the Department of Internal Affairs (DIA) and Assurity have partnered to set up the Service Innovation Lab (SIL) as an experiment, with the aim of seeing what value can be gained by creating an innovation environment with support from coaches to help teams work in new ways. More


11 April 2017

Design Thinking. Powered up

Written by Simon Holbrook

Our new Auckland Design Thinking practice aims to help clients get a better understanding of their customers and design the products and services their customers want.

The practice fits perfectly with Assurity’s experience in technology delivery. By joining up Design Thinking with Agile and other software delivery practices, we can help ensure that what’s imagined, invented and ideated in the Design Thinking process actually gets delivered into customers’ hands. More

Big Thoughts

11 January 2017

Innovation is no longer an option, it’s a necessity

Written by Rodger Perkins

I believe that you and your employer are not being innovative enough. Controversial maybe, but while many suggest we’re now deep into the Digital Age, I think we’re racing through the innovation age with digital as the enabler.

So much has been written about digital and its impact on each of us. I believe, that as we reflect on 2016, we’ll appreciate that digital in itself has been confusing and difficult to fully understand. More

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