Customer experience drives innovation

Customer experience drives innovation

Quick Thoughts

10 October 2016 • Written by Nick Allan

Wil McLellan recently shared (quite a few) stories in a Comma Podcast focused on innovating in today's digital world. In the interview (with Mark Godenho and Dave Dunlay), Wil touched on his work in gaming, crowd testing with Assurity, co-founding EPIC Innovation in Christchurch and taking virtual reality into new applications.

The common theme they came back to time and again – quite naturally – was the importance of getting the customer experience right. Because it's this which truly drives innovation. Definitely worth 30 minutes of your time… and maybe 'a couple of glasses of wine', as you'll discover.


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