Product Owner Masterclass with Gojko Adzic

Product Ownership remains one of the greatest challenges in Agile. This interactive masterclass provides a range of simple, yet incredibly powerful ways that industry-leading organisations use to be significantly more effective.

Get us better

Is your product backlog unmanageable? Have you struggled to maintain focus on product strategy amidst a mountain of user stories? Are the stories hard to estimate, prioritise or plan for? Are they tricky to split into small, valuable chunks? Do you have problems prioritising stakeholders needs? If so, bring your product owners and business sponsors to this interactive workshop and learn how to apply smart, strategic approaches to Agile product management.

Product Ownership remains one of the greatest challenges in Agile. This interactive masterclass provides a range of simple, yet incredibly powerful ways that industry-leading organisations use to be significantly more effective.

This is what others had to say:

“I had the fortunate experience of attending Gojko Adzic’s workshop at Booster 2014 on improving user stories. I must say, that for me, it was more like ‘radically rethinking the way you’re doing user stories’”  Ørjan Taule

“Clearly loads of insight and value and well worth doing” Rory MacDonald

“Enjoyable, interesting and useful course with engaging teacher” Morven Ramsay

“Engaging, informative and energizing - it’s a must” Rob Malcom

“Thought provoking! Inspired to try and implement the ideas in my team” Gavin Bussey

“Amazing, totally reshapes my mind about user stories” Ben Hughes, Equinox IT

Key learning points

This is a brand new seminar based on Gojko Adzic’s books Fifty Quick Ideas To Improve Your User StoriesImpact Mapping and years of experience helping teams deliver better software. After the workshop, you will know how to:

  • Fight a huge backlog with 500 poor stories
  • Prioritise with multiple competing stakeholders
  • Avoid a user story stream of consciousness and create a big picture for prioritisation
  • Establish a good reporting structure on outcomes rather than just monitoring velocity and activity
  • Get agreement from the whole team and the business sponsors about which user stories are useful and which are just noise
  • Enable business sponsors to benefit from flexible scope and avoid water-scrum-fall
  • Effectively prioritise based on value
  • Avoid pet features
  • Run impact mapping sessions
  • Split the ‘unsplittable’ stories and ensure that work items are small but actually still valuable
  • Avoid getting stuck in ‘technical stories’
  • Run user story mapping sessions

Intended audience

This is a seminar for a broad audience of anyone involved in iterative (Agile/Lean/Scrum/Kanban) delivery with user stories:

  • Business sponsors will learn how to ensure their organisation benefits more from Agile team delivery capability and how to steer product management and delivery better to achieve strategic goals faster
  • Analysts and product owners will learn how to link between business sponsors and teams more effectively, how to select and prioritise stories and features to achieve better impacts
  • Developers and testers will learn how to engage with business stakeholders and product owners to get better direction and focus delivery on things that really matter

About Gojko

Gojko Adzic is a strategic software delivery consultant who works with ambitious teams to improve the quality of their software products and processes. He specialises in Agile and Lean quality improvement, in particular Agile Testing, Specification By Example and Behaviour Driven Development.

Gojko’s book Specification By Example was awarded the #2 spot on the top 100 Agile books for 2012 and won the Jolt Award for the best book of 2012. In 2011, he was voted by peers as the most influential Agile testing professional and his blog won the UK Agile award for the best online publication in 2010.

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Product Owner Masterclass

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